VolksKrazy Drive Your Story
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VolksKrazy Drive Your Story

Retro Volkswagen merch with a story in every stitch — designed around a 1973 Super Beetle Convertible, the six other air-cooled classics in the lineup she leads, and one pink pinstripe that never comes off.

The Transformation — the 1973 Super Beetle Convertible split down the middle: Barbie pink before, Violette Pearl purple after, divided by the pink pinstripe
The Transformation — pink today, Violette Pearl tomorrow, pinstripe down the middle

Why the pink line?

The pink pinstripe isn't decoration. It's the whole point of the brand — and it shows up on every single thing VolksKrazy makes.

01

On every item, no exceptions

Tees, hoodies, signs, tumblers, umbrellas, even the dog hoodies — if it says VolksKrazy, it carries the pink pinstripe. It's the signature that ties every collection together.

$1

From every product sold

When the shop opens, $1 from every product sold goes to breast cancer awareness. Every order, every item, every time — built into the brand from day one, not bolted on later.

For her

The owner who had her first

The pink honors the previous owner of the '73 Super Beetle Convertible, who beat breast cancer. The car is changing color — her stripe isn't going anywhere.

My Story

The real story about VolksKrazy is that I'm Krazy about Volkswagens.

That's not a slogan. It's just the plain truth. I'm Jonathan, and VolksKrazy exists because of five Volkswagens — five cars, five chapters, and one color I never got over. Here they are, in the order they came into my life.

  1. 1973 Super Beetle The first car

    Nineteen years old, and my first car came from a friend: a '73 Super Beetle wearing a red door, a green door, and an orange body — every color except a matching one. I didn't care. I tore into a complete restore and brought her back in Violette Pearl, a deep purple that has lived in my head ever since. She was my first love on four wheels. And like a fool, I sold her.

  2. 1970 Karmann Ghia The daily driver

    After the Beetle came a red 1970 Karmann Ghia — no project this time, just a running, driving car from day one. I drove her for a few years, enjoyed every mile… and then sold her too. A pattern was forming, and it wasn't a smart one.

  3. 1973 Super Beetle The one that got away

    Then came the one I should have kept forever: a tan 1973 Super Beetle, all-original and perfect to drive, just the way she left the factory. I took her up to Bug-A-Palooza in Chattanooga, Tennessee with my daughter Jasmine — a road trip from our home in Lawrenceville, Georgia that neither of us will forget. And then I sold her. Honestly? I hated that I did. Ask me about the one that got away, and it's this car, every time.

    The one that got away
  4. 1973 Super Beetle Convertible The rust bucket

    Years went by before I tried again — this time a blue '73 Super Beetle Convertible, my first drop-top. She was full of rust, more project than car, and some stories just aren't yours to finish. I sold her almost immediately.

  5. 1973 Super Beetle Convertible The current car

    Years later, I gave it one more try — and this time I got it right. The Barbie pink 1973 Super Beetle Convertible sitting in my garage today is the hero car of this whole brand. She's not just the fifth Volkswagen. She's the second chance at the first one.

    You are here

Full circle, top down

So no, The Transformation isn't just a repaint. It's me recreating my very first car — that same Violette Pearl I sprayed on a patchwork Beetle when I was 19, this time on the convertible I always wanted.

But one piece of her stays pink, on purpose: the pink pinstripe, my homage to the woman who owned her before me and beat breast cancer. Her pink rides on — on the car, and on every single thing VolksKrazy makes.

Five Volkswagens. Five stories. One that's still being written. That's why the tagline isn't a tagline at all — it's the whole point. See the Transformation below ↓

VolksKrazy Drive Your Story

The Transformation

Every brand needs a muse. Ours has whitewall tires.

She's a 1973 Super Beetle Convertible, and right now she's Barbie pink — the color her previous owner loved. Her next chapter is Violette Pearl, a deep metallic purple, and the repaint has a name: The Transformation.

It's also a homecoming: Violette Pearl is the very color Jonathan restored his first Beetle to when he was 19 — the red door, green door, orange car from his story above. Same color, same Beetle spirit, this time with the top down.

One thing doesn't change. The pink pinstripe stays on the car, exactly where it is — a rolling tribute to the woman who owned her first and beat breast cancer.

  • The car1973 Super Beetle Convertible
  • NowBarbie pink
  • NextViolette Pearl — deep purple metallic
  • ForeverThe pink pinstripe
The 1973 Super Beetle Convertible in Violette Pearl — drag to compare the white top and white interior against the black top and black interior White top · white interior Black top · black interior

Same car, two moods — drag the pink line to compare the tops.

The Transformation design on a cream hoodie and framed poster — the 1973 Super Beetle Convertible split half Barbie pink, half Violette Pearl, divided by the pink pinstripe
The Transformation hoodie & poster — before and after, with the pinstripe right down the middle.

The Collections

Everything below is a design mockup — the shop isn't open yet and nothing is in production. This is the full first wave, drawn up and ready to roll the moment the garage door opens. Tap any photo for a closer look.

The Minimal Pinstripe Line

First run

Four quiet pieces and nothing else — no car art, no noise. Just the wordmark, the short pink line directly underneath it, and the tagline below. The line that launches first.

Black teeCream hoodieBlack capMatte black tumbler

Reserved Parking Signs

In design

Garage-wall signs in deep retro colors — maroon, navy, teal, rust — one design for every car in the lineup. Your spot, officially claimed.

7 designsBeetleGhiaSquarebackBoth BusesThing

Patch Caps

In design

Washed, worn-in caps with a big front patch — the retro script over your favorite air-cooled. Six colorways, one for each car.

6 capsBlack washedTanOliveCreamNavyRust

Drinkware & Cork Coasters

In design

For the workbench and the road — a hot-rod Beetle coffee mug, a pop-top camper tumbler, an enamel camp mug, and a cork coaster set with four racers.

Coffee mugInsulated tumblerCamp mugSurf Bus tumbler4 coasters

Umbrellas

In design

Rainy show days, handled. A blue Beetle racer on navy, a surf Bus on cream and green, and a folded burgundy with the script on the sleeve.

Beetle racerSurf BusFolded burgundy

Christmas Pajama Sets

In design

Long-sleeve tops with a Beetle or Bus hauling the tree home, over lounge pants printed all over with the fleet. Three sets for the holidays.

Navy BeetleGreen BusBurgundy convertible

Pet Gear

In design

The four-legged crew rides too. Matching hoodies, harnesses, collars and bowtie bandanas in burgundy, green, blue and orange — plus a holiday line, and a Violette Pearl set built around the hero car with the pink stripe running through it.

Pet hoodiesHarnessesCollars & leashesBandanasTravel bowlsBlanketsHoliday setPurple set

Cruising for a Cause

The awareness edition

The heart of the brand, as its own collection. The pink '73 convertible and the ribbon across tees, hoodies, drinkware and stickers — with $1 from every product sold going to breast cancer awareness.

TeeHoodieTumblerMugCapStickers

The Lineup

Beetle SedanBeetle ConvertibleKarmann GhiaType 3 SquarebackSplit Window BusBay Window BusThing

Seven air-cooled classics. Every VolksKrazy design starts with one of them — and ends with the pink pinstripe.

VolksKrazy Drive Your Story

The garage door opens soon

VolksKrazy is in the design studio right now, not the warehouse. Follow along on Instagram for first looks, launch dates, and the '73's trip to the paint booth.

Follow @volkskrazy